What is Advertising?
Advertising is a tactic to promote a product, service or reason by paying for space. Real promotional messages are known as ads or short ads. The purpose of publicity is to reach people who are most likely to pay for products or services of a company and encourage them to buy them.
Advertising is a promotional activity aimed at the sale to the target audience of a product or service. This is one of the oldest forms of marketing which seeks either to buy, sell or do something specific for its target audience. The ad can be a niche (targets a small audience) or general (targets a large audience) with a highly tailored message.
Advertising is far older than most others, such as email marketing and search engine marketing. Since the Internet is the rule, advertising has been split into two areas: traditional advertising and digital publicity.
Traditional advertising has been popular over 150 years, relating to print, TV and radio advertising. Print advertisements are the most effective advertisement for companies since they revolve around a target audience that receives the publicity personally via flyers, journals and mail.