What is Local SEO?
Local SEO is an incredibly efficient way of marketing your local business online. It helps companies promote their products and services to local clients when they are online searching for them. The result is a variety of methods, some of which differ widely from standard SEO practices, and some are much easier to use with local SEO tools.
What is a ‘Local Search’?
Let's first look at the differences between standard information searches and so-called local searches.
Whereas anyone with sufficient SEO and authority can grade for a search query such as 'how to fix a locked drain,' the query becomes 'plumbers close to me' or the 'best plumber in [ location ]' if there's a much larger shopping intent behind it.
Search engines are able to understand that search engines require business suggestions or location-based lists of these search results, which typically include a location or near me (that are even not necessary if they are searching with Google Maps or if Google knows your position and assumes that searches have a local intention). This is precisely what they offer in the search engine results.